When it comes to selling an inflatable kayak, you need to have a pretty good selling system in place. It's all well and good advertising your product, but without the proper marketing strategies in place, no one is going to know you are selling an inflatable kayak! If you're struggling with this, then here are some great tips that should help you make the most of your marketing efforts.
First off, you need to have a logo for your business. Some people shy away from this step because they feel as if a simple, generic logo will do better than a more fancy, creative design. Although this is true to an extent, your logo needs to be unique in order to stand out. If you sell inflatable kayaks on a regular basis, then it's probably worth spending a little bit extra on a good logo that you can use for other promotional purposes. However, don't go overboard - you don't need to spend a fortune to get your logo noticed!
Another thing that you should do is post your inflatable boat or kayak advertisement on an inflatable forum or blog. There are a few places online where you can put up a simple advertisement. Make sure that you do some keyword research before doing this - you don't want your ad to show up on the first few pages of Google! That could mean a lot of competition for your keywords! If you do a little bit of keyword research beforehand, this shouldn't be a problem.
An inflatable kayak selling service should also have their own website. This is especially helpful in the case that you can't fit your advertisement onto a billboard or something of the like. Not only will having your own site to make it easier for you to manage it and keep track of sales, it will also give potential customers an easier time remembering who you are.
Make sure that you choose Splashy McFun that is a reliable company to help you market your products. Inflatable marketing is still a fairly new industry, so there are a lot of fly by night companies out there. Make sure that you don't do business with a "boiler room" type operation. These companies will generally just be scams that will not do anything for you other than waste your money. Make sure that you do business with a company that has been in business for at least a few years, is legitimate, and offers a wide range of services.
These are just a few things to take into consideration when starting an inflatable kayak selling service. It's easy to get started - all you have to do is post an ad! This can be done on sites such as Craigslist (find them through the search function at the top), eBay, MySpace and others. Even if you don't own an inflatable, this can be a great way to get started in the business. You'll be able to make some extra money, support your favorite sport, meet new friends, and have a good time at the same time! Add on to your knowledge about this topic, by visiting this link: https://en.wikipedia.org/wiki/Kayak.